Byke messenger is an on-demand motorcycle delivery app designed to streamline the delivery process for individual and small medium businesses. The app was developed to address the challenges that individuals and businesses face when it comes to coordinating deliveries and navigating busy city streets.

By transitioning from Facebook to a dedicated mobile app, we aim to streamline the order management process, ultimately reducing average delivery times by 20%.

By developing a tailored mobile application for Byke Messengers, we anticipate significant improvements in order processing efficiency, user engagement metrics, and overall business growth.

After reviewing existing data from staff, conducting interviews with the existing customers, and distributing a survey link to capture a wider audience, below are some key takeaways from the analysis:

Over 80% of the users said a significant issue they encountered was the lack of consistent information about the services provided. They have to rely on sporadic Facebook posts resulting in uncertainty and difficulty in accessing the services they needed when they needed them.

Every Customer we spoke to expressed frustration over not having a reliable way to track the progress of their deliveries. This uncertainty about the status and location of their orders caused anxiety and inconvenience.

Users highlighted the challenges they faced in communicating with delivery personnel. Fragmented and delayed communication channels led to misunderstandings, frustration, and ultimately, dissatisfaction with the service experience.

Another pain point identified was the restricted payment methods available to users. Without a dedicated platform for transactions, users faced inconvenience and a lack of trust in the payment process, which detracted from their overall experience.

It was clear users do not trust Facebook as a platform for transactions. "I'm not too comfortable sharing my personal details and making transactions through a social media platform like Facebook. It just doesn't feel secure enough".

These pain points collectively underscore the need for a solution that enhances visibility, provides reliable tracking mechanisms, facilitates efficient communication, and offers diverse payment options to improve user convenience and satisfaction.

A comparative analysis of existing delivery service mobile applications in places like Lagos and Abuja revealed trends and best practices that informed our design approach, ensuring alignment with industry standards and user expectations.

we streamlined the signing-up and getting-started processes, making them a breeze. With just a few simple steps, you'll be up and running, ready to enjoy all the app's features—no more long and complicated procedures.

With just two clicks, Users can select their pickup and drop-off location, confirm the order, and the delivery is good to go. It's a quick, easy process that saves their valuable time and energy.

To address a major user request and enhance our app's value proposition, we implemented real-time tracking. Users can now seamlessly monitor their deliveries throughout the entire journey, boosting transparency and instilling confidence in our service.

We've enhanced user convenience by offering multiple payment options, including both cash and card. Additionally, to streamline fee calculations and maintain competitiveness, we implemented fixed delivery prices for various areas within Owerri.

This approach allowed us to focus on the most critical features while staying within the budget constraints outlined by the company.

30% Reduction in average delivery times, measured by comparing delivery times before and after the app's launch.

Within 6 months, not only did we surpass the targeted 1,000 active users, but we also reached an impressive 1,500, highlighting the widespread adoption of the platform. Importantly, we achieved these results while staying within the designated budget.

– This payment method can solidify the product’s relationship with SMEs across the company.

– Increase the customer base sporadically.

User testing uncovered an opportunity for product bundling, especially among business owners, presenting a promising avenue for future growth and revenue generation. Many users expressed interest in purchasing additional packaging materials like cartons and nylon bags alongside their deliveries.

Simplicity is Key: Our experience reaffirmed that the best design is often the simplest. While it's tempting to get engrossed in creating a visually stunning design with numerous functions, research has shown that minimalism may be the most effective approach. By focusing on what is essential, we successfully launched Byke Messengers into the hearts of our users.

Importance of Market Research: Conducting thorough market research and comparative analysis provided valuable insights into industry trends and best practices. This knowledge informed our design decisions and enabled us to stay ahead of the competition while meeting user expectations.